Why we founded Smorr:
Tired of Misleading Viral Trends?
We've all had those mornings looking into the mirror with tears and frustration over unexpected breakouts, dry patches, and expensive cosmetics that didn't work for our skin.
Objective On-Device Diagnostics
Mirrai greets you each morning with gentle, clinically grounded analysis: real-time moisture telemetry, balanced routine timing, and an encouraging companion on your vanity.
Every day, millions of consumers waste hard-earned money on hyped cosmetics that do not suit their unique face skin or hair texture. Busy daily schedules make regular clinic visits impractical, leaving people to rely on viral reviews from influencers. But no two faces are identical—what gives one person a glow can cause painful breakouts or severe dryness on another.
For young beginners starting their beauty journey, the avalanche of conflicting advice is overwhelming. Hours are spent trying and failing to find a flattering makeup layout, a balanced routine, or a haircut tailored to natural facial proportions.
That is why Smorr was founded right here in Hanoi. We operate as an agile micro-enterprise uniting AI developers, practicing dermatology doctors, beauty consultants, and certified pharmaceutical distributors. Together, we created Mirrai—a smart mirror that acts as an honest, unbiased clinical companion in your home.
Our mission:
Our mission is to empower consumers with data-driven, personalized beauty solutions by smoothly integrating advanced Artificial Intelligence and Augmented Reality into their daily routines. We strive to eliminate the inefficiency of trial-and-error purchasing by providing clinical-level skin analysis and customized product recommendations, ultimately maximizing both time and financial resources for our users.
The vision:
Our vision is to become the leading BeautyTech ecosystem in modern smart homes. We aim to go beyond simply selling hardware by building a connected platform that seamlessly connected users, beauty experts, and cosmetic brands. Ultimately, we strive to set a new standard for personalized, at-home beauty care.
Unbiased Suggestions
We reject paid influencer sponsorships. Every product suggested by Mirrai is chosen purely by your skin measurements and your selected budget.
Made for Everyone
Skin has no gender. Mirrai works comfortably for women, men, all skin tones, sensitive skin, and shaving razor irritation.
From Hanoi to the World
Starting as an agile micro-enterprise in Hanoi, we are expanding steadily through genuine product quality, physician trust, and customer satisfaction.